Most people crib about brands stuffing their agenda down our throats via advertisements. But there are a bunch of people whose aim is to create advertisements that go beyond product sales and sent out a strong, social message. A well-thought advertisement-out is not just created to temporarily grab your eyeballs but to remain in your mind for long after you stopped watching. And this is exactly what most social issues need an ad that evokes awareness and motivation towards the cause.
There are a few recent commercial advertisements that have tried to champion social change; a list of a few groundbreaking ones are below, scroll down and let’s share our hands too. After change starts step by step and every little step can bring big change.
eBay – Things Don’t Judge
Coca-Cola – Bringing India And Pakistan Together
Jabong – Be You
Aerial – #ShareTheLoad
Tata Tea – Alarm Bajne Se pehle Jaago Re
Lifebuoy Help A Child Reach 5 – Gondappa
Havells – #WindsofChange
Tanishq – A Wedding To Remember
Aren’t they strong visionary ads? East or West India is the Best.